Interface to configure media content

ABSTRACT

Embodiments of the present disclosure relate to systems for performing operations that include: receiving a first media object, such as a digital representation of a logo (e.g., JPEG, TIFF, PNG, BMP, etc.), wherein the first media object comprises at least color data that defines a set of colors of the media object; detecting the set of colors of the first media object responsive to receiving the first media object; selecting a portion of the set of colors of the first media object; and generating an interface to configure a second media object, the interface comprising a display of one or more configuration options that include a color selection, the color selection comprising a presentation of the portion of the set of colors.

PRIORITY CLAIM

This application is a continuation of and claims the benefit of priorityof U.S. patent application Ser. No. 16/206,742, filed Nov. 30, 2018,which is hereby incorporated by reference herein in its entirety.

TECHNICAL FIELD

Embodiments of the present disclosure relate generally to graphical userinterfaces (GUI), and more particularly, to systems for generating andcausing display of GUIs.

BACKGROUND

Media content is typically created with the goal of having the contentviewed or otherwise received by a target audience. The target audiencecould for example be a specific subset of people, defined by aparticular attribute, or could include be all people at a specificlocation. Various systems currently exist to enable advertisers tocreate and distribute such content. While these systems do provide thefunctionality necessary to create such media content, the amount of userinteraction required varies greatly. For example, some systems mayprovide advanced graphic design interfaces that require a significantamount of user skill and training, while others are simplified for easeof use at the compromise of functionality.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

To easily identify the discussion of any particular element or act, themost significant digit or digits in a reference number refer to thefigure number in which that element is first introduced.

FIG. 1 is a block diagram showing an example messaging system forexchanging data (e.g., messages and associated content) over a networkin accordance with some embodiments, wherein the messaging systemincludes a media configuration system.

FIG. 2 is block diagram illustrating further details regarding amessaging system, according to example embodiments.

FIG. 3 is a block diagram illustrating various modules of a mediaconfiguration system, according to certain example embodiments.

FIG. 4 is a flowchart illustrating a method for generating a graphicaluser interface to configure media content, according to certain exampleembodiments.

FIG. 5 is a flowchart illustrating a method for generating a graphicaluser interface to configure media content, according to certain exampleembodiments.

FIG. 6 is a flowchart illustrating a method for generating a graphicaluser interface to configure media content, according to certain exampleembodiments.

FIG. 7 is a flowchart illustrating a method for generating a graphicaluser interface to configure media content, according to certain exampleembodiments.

FIG. 8 is a flowchart illustrating a method for generating a graphicaluser interface to configure media content, according to certain exampleembodiments.

FIG. 9 is an interface diagram depicting a graphical user interface toconfigure media content, according to certain example embodiments.

FIG. 10 is an interface diagram depicting a graphical user interface toconfigure media content, according to certain example embodiments.

FIG. 11 is a block diagram illustrating a representative softwarearchitecture, which may be used in conjunction with various hardwarearchitectures herein described and used to implement variousembodiments.

FIG. 12 is a block diagram illustrating components of a machine,according to some example embodiments, able to read instructions from amachine-readable medium (e.g., a machine-readable storage medium) andperform any one or more of the methodologies discussed herein.

DETAILED DESCRIPTION

Advertisers often need to create brand-specific media content todistribute to a population of users. Existing systems in place forcreating such content requires significant user involvement. Forexample, a graphic designer may need to create a customized logo basedon colors identified by an advertiser, and then prepare drafts to bereviewed and selected by the advertiser. As a result of custom nature ofthe media content, the process of creating the media content is bothtime consuming, and expensive. For example, current systems for creatingsuch content (e.g., Adobe Illustrator), require a high level of userskill and advertiser involvement to provide inputs identifying colors,patterns, fonts, as well as overall design themes. A simplified systemto enable an advertiser to quickly prepare and review media content forimmediate distribution would therefore be beneficial.

The system disclosed below provides a method to generate and reviewmedia content by performing operations for receiving a first mediaobject, wherein the first media object may for example include a logo ordesign uploaded by an advertiser, identify one or more colors that areincluded in the logo, select a portion of the one or more colors, andgenerate and cause display of a media content configuration interface toconfigure second media object, wherein the media content configurationinterface comprises a display of one or more configuration options,wherein the configuration options are based on (among other things) theportion of the one or more colors detected in the first media object.

For example, a user (e.g., an advertiser) may upload a digital logo. Inresponse to receiving the digital logo, a media configuration systemdetects colors in the logo, and ranks the colors of the logo based ontheir corresponding prominence in the logo. In some embodiments, to rankthe colors of the logo the media configuration system determines pixelcounts of each color, and then ranks each color based on theircorresponding pixel counts. The media configuration system determinesthe top colors based on the ranking (e.g., top 3, top 10%), and presentsthe top colors as selectable options in the interface.

In some embodiments, the first media object uploaded to the mediaconfiguration system includes text data that identifies a fontassociated with the first media object. Responsive to receiving thefirst media object, the media configuration system identifies the fontof the first media object, and causes display of a set of font optionsin the interface, wherein the font options are presented as a list thatincludes the font of the first media object.

In some embodiments, the media configuration system may cause display ofa set of content templates, wherein each content template comprises aset of user interface elements that may be customized and displayed onthe fly based on selections of the user. For example, responsive toreceive a selection of a color or font, the media configuration systemmay update the display of the set of content templates in real-time. Theuser may review the templates before making a selection of a templatefor use in creating media content.

Therefore, a system to generate and cause display of an interface toconfigure media content is described. Embodiments of the presentdisclosure relate to systems for performing operations that include:receiving a first media object, such as a digital representation of alogo (e.g., JPEG, TIFF, PNG,

BMP, etc.), wherein the first media object comprises at least color datathat defines a set of colors of the media object; detecting the set ofcolors of the first media object responsive to receiving the first mediaobject; selecting a portion of the set of colors of the first mediaobject; and generating an interface to configure a second media object,the interface comprising a display of one or more configuration optionsthat include a color selection, the color selection comprising apresentation of the portion of the set of colors.

FIG. 1 is a block diagram showing an example messaging system 100 forexchanging data (e.g., messages and associated content) over a network.The messaging system 100 includes multiple client devices 102, each ofwhich hosts a number of applications including a messaging clientapplication 104. Each messaging client application 104 iscommunicatively coupled to other instances of the messaging clientapplication 104 and a messaging server system 108 via a network 106(e.g., the Internet).

Accordingly, each messaging client application 104 is able tocommunicate and exchange data with another messaging client application104 and with the messaging server system 108 via the network 106. Thedata exchanged between messaging client applications 104, and between amessaging client application 104 and the messaging server system 108,includes functions (e.g., commands to invoke functions) as well aspayload data (e.g., text, audio, video or other multimedia data).

The messaging server system 108 provides server-side functionality viathe network 106 to a particular messaging client application 104. Whilecertain functions of the messaging system 100 are described herein asbeing performed by either a messaging client application 104 or by themessaging server system 108, it will be appreciated that the location ofcertain functionality either within the messaging client application 104or the messaging server system 108 is a design choice. For example, itmay be technically preferable to initially deploy certain technology andfunctionality within the messaging server system 108, but to latermigrate this technology and functionality to the messaging clientapplication 104 where a client device 102 has a sufficient processingcapacity.

The messaging server system 108 supports various services and operationsthat are provided to the messaging client application 104. Suchoperations include transmitting data to, receiving data from, andprocessing data generated by the messaging client application 104. Insome embodiments, this data includes, message content, client deviceinformation, geolocation information, media annotation and overlays,message content persistence conditions, social network information, andlive event information, as examples. In other embodiments, other data isused. Data exchanges within the messaging system 100 are invoked andcontrolled through functions available via GUIs of the messaging clientapplication 104.

Turning now specifically to the messaging server system 108, anApplication Program Interface (API) server 110 is coupled to, andprovides a programmatic interface to, an application server 112. Theapplication server 112 is communicatively coupled to a database server118, which facilitates access to a database 120 in which is stored dataassociated with messages processed by the application server 112.

Dealing specifically with the Application Program Interface (API) server110, this server receives and transmits message data (e.g., commands andmessage payloads) between the client device 102 and the applicationserver 112. Specifically, the Application Program Interface (API) server110 provides a set of interfaces (e.g., routines and protocols) that canbe called or queried by the messaging client application 104 in order toinvoke functionality of the application server 112. The ApplicationProgram Interface (API) server 110 exposes various functions supportedby the application server 112, including account registration, loginfunctionality, the sending of messages, via the application server 112,from a particular messaging client application 104 to another messagingclient application 104, the sending of media files (e.g., images orvideo) from a messaging client application 104 to the messaging serverapplication 114, and for possible access by another messaging clientapplication 104, the setting of a collection of media data (e.g.,story), the retrieval of a list of friends of a user of a client device102, the retrieval of such collections, the retrieval of messages andcontent, the adding and deletion of friends to a social graph, thelocation of friends within a social graph, opening and application event(e.g., relating to the messaging client application 104).

The application server 112 hosts a number of applications andsubsystems, including a messaging server application 114, an imageprocessing system 116, a social network system 122, and a mediaconfiguration system 124. The messaging server application 114implements a number of message processing technologies and functions,particularly related to the aggregation and other processing of content(e.g., textual and multimedia content) included in messages receivedfrom multiple instances of the messaging client application 104. As willbe described in further detail, the text and media content from multiplesources may be aggregated into collections of content (e.g., calledstories, galleries, or collections). These collections are then madeavailable, by the messaging server application 114, to the messagingclient application 104. Other processor and memory intensive processingof data may also be performed server-side by the messaging serverapplication 114, in view of the hardware requirements for suchprocessing.

The application server 112 also includes an image processing system 116that is dedicated to performing various image processing operations,typically with respect to images or video received within the payload ofa message at the messaging server application 114.

The social network system 122 supports various social networkingfunctions services, and makes these functions and services available tothe messaging server application 114. To this end, the social networksystem 122 maintains and accesses an entity graph 304 within thedatabase 120. Examples of functions and services supported by the socialnetwork system 122 include the identification of other users of themessaging system 100 with which a particular user has relationships oris “following,” and also the identification of other entities andinterests of a particular user.

The application server 112 is communicatively coupled to a databaseserver 118, which facilitates access to a database 120 in which isstored data associated with messages processed by the messaging serverapplication 114.

FIG. 2 is block diagram illustrating further details regarding themessaging system 100, according to example embodiments. Specifically,the messaging system 100 is shown to comprise the messaging clientapplication 104 and the application server 112, which in turn embody anumber of some subsystems, namely an ephemeral timer system 202, acollection management system 204 and an annotation system 206.

The ephemeral timer system 202 is responsible for enforcing thetemporary access to content permitted by the messaging clientapplication 104 and the messaging server application 114. To this end,the ephemeral timer system 202 incorporates a number of timers that,based on duration and display parameters associated with a message,collection of messages, or graphical element, selectively display andenable access to messages and associated content via the messagingclient application 104. Further details regarding the operation of theephemeral timer system 202 are provided below.

The collection management system 204 is responsible for managingcollections of media (e.g., a media collection that includes collectionsof text, image video and audio data). In some examples, a collection ofcontent (e.g., messages, including images, video, text and audio) may beorganized into an “event gallery” or an “event story.” Such a collectionmay be made available for a specified time period, such as the durationof an event to which the content relates. For example, content relatingto a music concert may be made available as a “story” for the durationof that music concert. The collection management system 204 may also beresponsible for publishing an icon that provides notification of theexistence of a particular collection to the user interface of themessaging client application 104.

The collection management system 204 furthermore includes a curationinterface 208 that allows a collection manager to manage and curate aparticular collection of content. For example, the curation interface208 enables an event organizer to curate a collection of contentrelating to a specific event (e.g., delete inappropriate content orredundant messages). Additionally, the collection management system 204employs machine vision (or image recognition technology) and contentrules to automatically curate a content collection. In certainembodiments, compensation may be paid to a user for inclusion of usergenerated content into a collection. In such cases, the curationinterface 208 operates to automatically make payments to such users forthe use of their content.

The annotation system 206 provides various functions that enable a userto annotate or otherwise modify or edit media content associated with amessage. For example, the annotation system 206 provides functionsrelated to the generation and publishing of media overlays for messagesprocessed by the messaging system 100. The annotation system 206operatively supplies a media overlay to the messaging client application104 based on a geolocation of the client device 102. In another example,the annotation system 206 operatively supplies a media overlay to themessaging client application 104 based on other information, such as,social network information of the user of the client device 102. A mediaoverlay may include audio and visual content and visual effects, as wellas augmented reality overlays. Examples of audio and visual contentinclude pictures, texts, logos, animations, and sound effects, as wellas animated facial models, image filters, and augmented reality mediacontent. An example of a visual effect includes color overlaying. Theaudio and visual content or the visual effects can be applied to a mediacontent item (e.g., a photo or video or live stream) at the clientdevice 102. For example, the media overlay including text that can beoverlaid on top of a photograph generated taken by the client device102. In another example, the media overlay includes an identification ofa location overlay (e.g., Venice beach), a name of a live event, or aname of a merchant overlay (e.g., Beach Coffee House). In anotherexample, the annotation system 206 uses the geolocation of the clientdevice 102 to identify a media overlay that includes the name of amerchant at the geolocation of the client device 102. The media overlaymay include other indicia associated with the merchant. The mediaoverlays may be stored in the database 120 and accessed through thedatabase server 118.

In one example embodiment, the annotation system 206 provides auser-based publication platform that enables users to select ageolocation on a map, and upload content associated with the selectedgeolocation. The user may also specify circumstances under which aparticular media overlay should be offered to other users. Theannotation system 206 generates a media overlay that includes theuploaded content and associates the uploaded content with the selectedgeolocation.

In another example embodiment, the annotation system 206 provides amerchant-based publication platform that enables merchants to select aparticular media overlay associated with a geolocation. For example, theannotation system 206 associates the media overlay of a highest biddingmerchant with a corresponding geolocation for a predefined amount oftime

FIG. 3 is a block diagram illustrating components of the mediaconfiguration system 124 that configure the media configuration system124 to generate and cause display of an interface to configure mediacontent, according to some example embodiments. The media configurationsystem 124 is show as including a presentation module 302, a mediamodule 304, an interface module 306, and a geo-fence module 308, allconfigured to communicate with each other (e.g., via a bus, sharedmemory, or a switch). Any one or more of these modules may beimplemented using one or more processors 310 (e.g., by configuring suchone or more processors to perform functions described for that module)and hence may include one or more of the processors 310.

Any one or more of the modules described may be implemented usinghardware alone (e.g., one or more of the processors 310 of a machine) ora combination of hardware and software. For example, any moduledescribed of the media configuration system 124 may physically includean arrangement of one or more of the processors 310 (e.g., a subset ofor among the one or more processors of the machine) configured toperform the operations described herein for that module. As anotherexample, any module of the media configuration system 124 may includesoftware, hardware, or both, that configure an arrangement of one ormore processors 310 (e.g., among the one or more processors of themachine) to perform the operations described herein for that module.Accordingly, different modules of the media configuration system 124 mayinclude and configure different arrangements of such processors 310 or asingle arrangement of such processors 310 at different points in time.Moreover, any two or more modules of the media configuration system 124may be combined into a single module, and the functions described hereinfor a single module may be subdivided among multiple modules.Furthermore, according to various example embodiments, modules describedherein as being implemented within a single machine, database, or devicemay be distributed across multiple machines, databases, or devices.

FIG. 4 is a flowchart illustrating a method 400 for generating agraphical user interface to configure media content, according tocertain example embodiments. Operations of the method 400 may beperformed by the modules described above with respect to FIG. 3. Asshown in FIG. 4, the method 400 includes one or more operations 402,404, 406, and 408.

At operation 402, the media module 304 receives a first media objectthat comprises at least color data that defines a set of colors of themedia object. The media object may comprise one or more digital mediaobjects that include various image file formats, including but notlimited to: JPEG, TIFF, PNG, BPG, BMP, GIF, or Exif. In someembodiments, the first media object includes a logo.

Responsive to receiving the first media object, at operation 404 themedia module 304 detects and identifies the set of colors of the firstmedia object. For example, the media module 304 may apply one or morecolor detection algorithms which identifies pixels in an image thatmatch a specified color or color range.

At operation 406, the media module 304 selects a portion of the set ofcolors detected in the first media object. For example, the media module304 may select the most prominent (based on number of pixels) or top 3most prominent colors in the first media object.

Responsive to the media module 304 selecting the portion of the set ofcolors, the interface module 306 generates a graphical user interface(GUI) to configure a second media object, wherein the GUI comprises adisplay of one or more configuration options that include a colorselection, and wherein the color selection comprises a presentation ofthe portion of the set of colors selected by the media module 304. GUI905 of FIG. 9 depicts such an interface.

FIG. 5 is a flowchart illustrating a method 500 for generating agraphical user interface to configure media content, according tocertain example embodiments. Operations of the method 500 may beperformed by the modules described above with respect to FIG. 3. Asshown in FIG. 5, the method 500 includes one or more operations 502,504, and 506 that may be performed as a part of (e.g., a subroutine)operation 406 of the method 400, as depicted in FIG. 4.

At operation 502, responsive to the media module 304 detecting the setof colors of the first media object, as in operation 404 of the method400, the media module 304 determines pixel counts of each color fromamong the set of colors that make up the first media object.

At operation 504, the media module 304 ranks each color among the set ofcolors based on their corresponding pixel counts, and at operation 506,selects a portion of the set of colors based on the ranking. Forexample, the media module 304 may select the top 10% of colors based onpixel count, or the top 3 colors of the first media object based ontheir corresponding pixel counts.

FIG. 6 is a flowchart illustrating a method 600 for generating agraphical user interface to configure media content, according tocertain example embodiments. Operations of the method 600 may beperformed by the modules described above with respect to FIG. 3. Asshown in FIG. 6, the method 600 includes one or more operations 602, and604 that may be performed as a part of (e.g., a subroutine) the method400, as depicted in FIG. 4.

Responsive to receiving the first media object, at operation 602 themedia module 304 identifies one or more fonts depicted in the firstmedia object. For example, the first media object may include a logothat comprises a display of text in one or more fonts. Responsive toreceiving the first media object, the media module 304 applies one ormore image recognition techniques. For example, in some embodiments, themedia module 304 may apply optical character recognition techniques,that utilize optical properties of text characters to identify the oneor more fonts of the first media object.

At operation 604, responsive to the media module 304 identifying the oneor more fonts of the first media object, the interface module 304 causesdisplay of a text selection menu within the GUI, wherein the textselection menu comprises a list of selectable fonts that include the oneor more fonts depicted in the first media object. In some embodiments,the one or more fonts of the first media object may be displayed at amore prominent position in the list of fonts (e.g., the top of thelist), or may otherwise be visually distinguished from the other fontsin the list by highlighting, italicizing, bolding, or displaying in adifferent color.

FIG. 7 is a flowchart illustrating a method 700 for generating agraphical user interface to configure media content, according tocertain example embodiments. Operations of the method 700 may beperformed by the modules described above with respect to FIG. 3. Asshown in FIG. 7, the method 700 includes one or more operations 702, and704 that may be performed as a part of the method 400, as depicted inFIG. 4.

At operation 702, the interface module 306 receives a selection of acolor from among the presentation of the portion of the set of colors.For example, the presentation module 302 may cause display of theinterface generated by the interface module 306 at a client device 102.A user operating the client device 102 may provide one or more inputsselecting a color from among the portion of the set of colors.

At operation 704, responsive to the interface module 306 receiving theselection of the color from among the portion of the set of colorsdepicted in the color selection presented in the GUI, the media module304 configures one or more media objects, including a second mediaobject, based on the selection. For example, the second media object mayinclude a templatized media object that comprises a set of graphicalelements. Responsive to receiving the selection of the color, the mediamodule 304 configures the one or more media objects including the secondmedia object based on the selection.

FIG. 8 is a flowchart illustrating a method 800 for generating agraphical user interface to configure media content, according tocertain example embodiments. Operations of the method 800 may beperformed by the modules described above with respect to FIG. 3. Asshown in FIG. 8, the method 800 includes one or more operations 802,804, 806, and 808 that may be performed as a part of the method 400, asdepicted in FIG. 4.

At operation 802, the media module 304 determines a location associatedwith the first media object. For example, responsive to receiving thefirst media object, the media module 304 may determine the locationassociated with the first media object based on a user account of a userthat uploaded the first media object to the media configuration system124, or may prompt the user by causing the presentation module 302 tocause display of a request to identify a location.

At operation 804, responsive to the media module 304 determining thelocation associated with the first media object, the interface module306 cause display of a map image that includes a depiction of thelocation associated with the first media object. For example, the mapimage may depict a region that includes the location.

At operation 806, the interface module 306 receives a user inputselecting an area within the region depicted in the map image. Forexample, a user may draw a closed shape on the map image that defines anarea within the map image, or in further embodiments may provide aninput that defines a radius of a circle with the location associatedwith the first media item as the center of the circle. At operation 808,the geo-fence module 308 assigns the second media object to a geo-fencethat encompasses the area defined by the input.

FIG. 9 is a diagram 900 illustrating an interface 920 to configure mediacontent, according to certain example embodiments. As seen in thediagram 900, a user may provide an input via a cursor 915 to upload alogo 905 (e.g., a first media object) into the interface 920, whereinthe logo 905 comprises a set of colors and text data that define a fontof the logo 905.

In some embodiments, and as discussed in the method 800 of FIG. 8, auser may associate a location with media content. In response todetermining a location of the media content, the media configurationsystem 124 may cause display of a map image 910 that depicts a regionthat includes the location associated with the media content. A user mayprovide one or more inputs into the map image 910 that identify an areawithin the region in order to assign media content to one or moregeo-fences. For example, the user may draw a closed shape within the mapimage 910, or may provide an input selecting a point and defining aradius.

In some embodiments, responsive to receiving the logo 905 through theinterface 920, the media configuration system generates and causesdisplay of the interface 1035, as depicted in FIG. 10.

FIG. 9 is a diagram 1000 illustrating an interface 1035 to configuremedia content, according to certain example embodiments. As seen in thediagram 1000, the media configuration system 124 may receive a logo 905via a user input, and in response perform the various operations of themethods 400, 500, and 600, as depicted in FIGS. 4, 5, and 6, in order toconfigure the interface 1035.

Responsive to receiving the logo 905, the media configuration system 124detects one or more colors and fonts depicted in the logo 905, andcauses display of interface elements to configure a second media object,based on the one or more colors and fonts. For example, the mediaconfiguration system may cause display of the color selection 1005,wherein the color selection 1005 comprises a display of the one or morecolors depicted in the logo 905, and the font selection 1025, whereinthe font selection 1025 comprises a display of the fonts detected in thelogo 905.

For example, as discussed in the method 400 of FIG. 4, and the method600 of FIG. 6, responsive to detecting the set of colors and fontsdepicted in the logo (e.g., the logo 905), the media configurationsystem 124 causes display of the color selection 1005, and fontselection 1025, wherein the color selection 1005 comprises the portionof the set of colors depicted in the logo 905, and the font selection1025 comprises a list of the fonts detected in the logo 905. While thecolor selection 1005 is depicted as being two colors in FIG. 10, andsimilarly the font selection 1025 depicts one font, the mediaconfiguration system 124 is not limited to such embodiments. The numberof colors and fonts displayed within the interface 1035 may vary basedon attributes of the logo 905 itself, such as number of colors and fontspresent in the logo 905. For example, upon detecting 10 color in thelogo 905, the media configuration system 124 may rank the 10 colors, anddisplay all 10 in a sort order based on the ranking, or may display aportion of the 10 colors based on the ranking.

In some embodiments, the media configuration system 124 causes displayof a presentation of a set of media templates 1020, wherein each mediatemplate within the presentation of the set of templates 1020 isconfigured based on the one or more colors and fonts detected in thelogo 905. For example, media template 1030 comprises a display of thelogo 905, and graphical and text elements at positions within the mediatemplate 1030, wherein the positions are based on an associated medialayout of the media template 1030.

In response to receiving a selection of a media template (e.g., mediatemplate 1030) from among the set of media templates 1020, the mediaconfiguration system 124 causes display of the media presentation 1015,wherein the media presentation 1015 comprises a display of the mediatemplate 1030, overlaid upon an image or other media item selected bythe user (e.g., a picture, video, gif).

Software Architecture

FIG. 11 is a block diagram illustrating an example software architecture1106, which may be used in conjunction with various hardwarearchitectures herein described. FIG. 11 is a non-limiting example of asoftware architecture and it will be appreciated that many otherarchitectures may be implemented to facilitate the functionalitydescribed herein. The software architecture 1106 may execute on hardwaresuch as the machine 1200 of FIG. 12 that includes, among other things,processors 1204, memory 1214, and I/O components 1218. A representativehardware layer 1152 is illustrated and can represent, for example, themachine 1100 of FIG. 11. The representative hardware layer 1152 includesa processing unit 1154 having associated executable instructions 1104.Executable instructions 1104 represent the executable instructions ofthe software architecture 1106, including implementation of the methods,components and so forth described herein. The hardware layer 1152 alsoincludes memory and/or storage modules memory/storage 1156, which alsohave executable instructions 1104. The hardware layer 1152 may alsocomprise other hardware 1158.

In the example architecture of FIG. 11, the software architecture 1106may be conceptualized as a stack of layers where each layer providesparticular functionality. For example, the software architecture 1106may include layers such as an operating system 1102, libraries 1120,applications 1116 and a presentation layer 1114. Operationally, theapplications 1116 and/or other components within the layers may invokeapplication programming interface (API) API calls 1108 through thesoftware stack and receive a response as in response to the API calls1108. The layers illustrated are representative in nature and not allsoftware architectures have all layers. For example, some mobile orspecial purpose operating systems may not provide aframeworks/middleware 1118, while others may provide such a layer. Othersoftware architectures may include additional or different layers.

The operating system 1102 may manage hardware resources and providecommon services. The operating system 1102 may include, for example, akernel 1122, services 1124 and drivers 1126. The kernel 1122 may act asan abstraction layer between the hardware and the other software layers.For example, the kernel 1122 may be responsible for memory management,processor management (e.g., scheduling), component management,networking, security settings, and so on. The services 1124 may provideother common services for the other software layers. The drivers 1126are responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 1126 include display drivers, cameradrivers, Bluetooth® drivers, flash memory drivers, serial communicationdrivers (e.g., Universal Serial Bus (USB) drivers), Wi-Fi® drivers,audio drivers, power management drivers, and so forth depending on thehardware configuration.

The libraries 1120 provide a common infrastructure that is used by theapplications 1116 and/or other components and/or layers. The libraries1120 provide functionality that allows other software components toperform tasks in an easier fashion than to interface directly with theunderlying operating system 1102 functionality (e.g., kernel 1122,services 1124 and/or drivers 1126). The libraries 1120 may includesystem libraries 1144 (e.g., C standard library) that may providefunctions such as memory allocation functions, string manipulationfunctions, mathematical functions, and the like. In addition, thelibraries 1120 may include API libraries 1146 such as media libraries(e.g., libraries to support presentation and manipulation of variousmedia format such as MPREG4, H.264, MP3, AAC, AMR, JPG, PNG), graphicslibraries (e.g., an OpenGL framework that may be used to render 2D and3D in a graphic content on a display), database libraries (e.g., SQLitethat may provide various relational database functions), web libraries(e.g., WebKit that may provide web browsing functionality), and thelike. The libraries 1120 may also include a wide variety of otherlibraries 1148 to provide many other APIs to the applications 1116 andother software components/modules.

The frameworks/middleware 1118 (also sometimes referred to asmiddleware) provide a higher-level common infrastructure that may beused by the applications 1116 and/or other software components/modules.For example, the frameworks/middleware 1118 may provide various graphicuser interface (GUI) functions, high-level resource management,high-level location services, and so forth. The frameworks/middleware1118 may provide a broad spectrum of other APIs that may be utilized bythe applications 1116 and/or other software components/modules, some ofwhich may be specific to a particular operating system 1102 or platform.

The applications 1116 include built-in applications 1138 and/orthird-party applications 1140. Examples of representative built-inapplications 1138 may include, but are not limited to, a contactsapplication, a browser application, a book reader application, alocation application, a media application, a messaging application,and/or a game application. Third-party applications 1140 may include anapplication developed using the ANDROID™ or IOS™ software developmentkit (SDK) by an entity other than the vendor of the particular platform,and may be mobile software running on a mobile operating system such asIOS™, ANDROID™, WINDOWS® Phone, or other mobile operating systems. Thethird-party applications 1140 may invoke the API calls 1108 provided bythe mobile operating system (such as operating system 1102) tofacilitate functionality described herein.

The applications 1116 may use built in operating system functions (e.g.,kernel 1122, services 1124 and/or drivers 1126), libraries 1120, andframeworks/middleware 1118 to create user interfaces to interact withusers of the system. Alternatively, or additionally, in some systemsinteractions with a user may occur through a presentation layer, such aspresentation layer 1114. In these systems, the application/component“logic” can be separated from the aspects of the application/componentthat interact with a user.

FIG. 12 is a block diagram illustrating components of a machine 1200,according to some example embodiments, able to read instructions from amachine-readable medium (e.g., a machine-readable storage medium) andperform any one or more of the methodologies discussed herein.Specifically, FIG. 12 shows a diagrammatic representation of the machine1200 in the example form of a computer system, within which instructions1210 (e.g., software, a program, an application, an applet, an app, orother executable code) for causing the machine 1200 to perform any oneor more of the methodologies discussed herein may be executed. As such,the instructions 1210 may be used to implement modules or componentsdescribed herein. The instructions 1210 transform the general,non-programmed machine 1200 into a particular machine 1200 programmed tocarry out the described and illustrated functions in the mannerdescribed. In alternative embodiments, the machine 1200 operates as astandalone device or may be coupled (e.g., networked) to other machines.In a networked deployment, the machine 1200 may operate in the capacityof a server machine or a client machine in a server-client networkenvironment, or as a peer machine in a peer-to-peer (or distributed)network environment. The machine 1200 may comprise, but not be limitedto, a server computer, a client computer, a personal computer (PC), atablet computer, a laptop computer, a netbook, a set-top box (STB), apersonal digital assistant (PDA), an entertainment media system, acellular telephone, a smart phone, a mobile device, a wearable device(e.g., a smart watch), a smart home device (e.g., a smart appliance),other smart devices, a web appliance, a network router, a networkswitch, a network bridge, or any machine capable of executing theinstructions 1210, sequentially or otherwise, that specify actions to betaken by machine 1200. Further, while only a single machine 1200 isillustrated, the term “machine” shall also be taken to include acollection of machines that individually or jointly execute theinstructions 1210 to perform any one or more of the methodologiesdiscussed herein.

The machine 1200 may include processors 1204, memory memory/storage1206, and I/O components 1218, which may be configured to communicatewith each other such as via a bus 1202. The memory/storage 1206 mayinclude a memory 1214, such as a main memory, or other memory storage,and a storage unit 1216, both accessible to the processors 1204 such asvia the bus 1202. The storage unit 1216 and memory 1214 store theinstructions 1210 embodying any one or more of the methodologies orfunctions described herein. The instructions 1210 may also reside,completely or partially, within the memory 1214, within the storage unit1216, within at least one of the processors 1204 (e.g., within theprocessor's cache memory), or any suitable combination thereof, duringexecution thereof by the machine 1200. Accordingly, the memory 1214, thestorage unit 1216, and the memory of processors 1204 are examples ofmachine-readable media.

The I/O components 1218 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 1218 that are included in a particular machine 1200 willdepend on the type of machine. For example, portable machines such asmobile phones will likely include a touch input device or other suchinput mechanisms, while a headless server machine will likely notinclude such a touch input device. It will be appreciated that the I/Ocomponents 1218 may include many other components that are not shown inFIG. 12. The I/O components 1218 are grouped according to functionalitymerely for simplifying the following discussion and the grouping is inno way limiting. In various example embodiments, the I/O components 1218may include output components 1226 and input components 1228. The outputcomponents 1226 may include visual components (e.g., a display such as aplasma display panel (PDP), a light emitting diode (LED) display, aliquid crystal display (LCD), a projector, or a cathode ray tube (CRT)),acoustic components (e.g., speakers), haptic components (e.g., avibratory motor, resistance mechanisms), other signal generators, and soforth. The input components 1228 may include alphanumeric inputcomponents (e.g., a keyboard, a touch screen configured to receivealphanumeric input, a photo-optical keyboard, or other alphanumericinput components), point based input components (e.g., a mouse, atouchpad, a trackball, a joystick, a motion sensor, or other pointinginstrument), tactile input components (e.g., a physical button, a touchscreen that provides location and/or force of touches or touch gestures,or other tactile input components), audio input components (e.g., amicrophone), and the like.

In further example embodiments, the I/O components 1218 may includebiometric components 1230, motion components 1234, environmentalenvironment components 1236, or position components 1238 among a widearray of other components. For example, the biometric components 1230may include components to detect expressions (e.g., hand expressions,facial expressions, vocal expressions, body gestures, or eye tracking),measure biosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram basedidentification), and the like. The motion components 1234 may includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environment components 1236 may include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometer that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detection concentrations of hazardous gases forsafety or to measure pollutants in the atmosphere), or other componentsthat may provide indications, measurements, or signals corresponding toa surrounding physical environment. The position components 1238 mayinclude location sensor components (e.g., a Global Position system (GPS)receiver component), altitude sensor components (e.g., altimeters orbarometers that detect air pressure from which altitude may be derived),orientation sensor components (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 1218 may include communication components 1240operable to couple the machine 1200 to a network 1232 or devices 1220via coupling 1222 and coupling 1224 respectively. For example, thecommunication components 1240 may include a network interface componentor other suitable device to interface with the network 1232. In furtherexamples, communication components 1240 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, Near Field Communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and othercommunication components to provide communication via other modalities.The devices 1220 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a UniversalSerial Bus (USB)).

Moreover, the communication components 1240 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 1240 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components1240, such as, location via Internet Protocol (IP) geo-location,location via Wi-Fi® signal triangulation, location via detecting a NFCbeacon signal that may indicate a particular location, and so forth.

Glossary

“CARRIER SIGNAL” in this context refers to any intangible medium that iscapable of storing, encoding, or carrying instructions for execution bythe machine, and includes digital or analog communications signals orother intangible medium to facilitate communication of suchinstructions. Instructions may be transmitted or received over thenetwork using a transmission medium via a network interface device andusing any one of a number of well-known transfer protocols.

“CLIENT DEVICE” in this context refers to any machine that interfaces toa communications network to obtain resources from one or more serversystems or other client devices. A client device may be, but is notlimited to, a mobile phone, desktop computer, laptop, portable digitalassistants (PDAs), smart phones, tablets, ultra books, netbooks,laptops, multi-processor systems, microprocessor-based or programmableconsumer electronics, game consoles, set-top boxes, or any othercommunication device that a user may use to access a network.

“COMMUNICATIONS NETWORK” in this context refers to one or more portionsof a network that may be an ad hoc network, an intranet, an extranet, avirtual private network (VPN), a local area network (LAN), a wirelessLAN (WLAN), a wide area network (WAN), a wireless WAN (WWAN), ametropolitan area network (MAN), the Internet, a portion of theInternet, a portion of the Public Switched Telephone Network (PSTN), aplain old telephone service (POTS) network, a cellular telephonenetwork, a wireless network, a Wi-Fi® network, another type of network,or a combination of two or more such networks. For example, a network ora portion of a network may include a wireless or cellular network andthe coupling may be a Code Division Multiple Access (CDMA) connection, aGlobal System for Mobile communications (GSM) connection, or other typeof cellular or wireless coupling. In this example, the coupling mayimplement any of a variety of types of data transfer technology, such asSingle Carrier Radio Transmission

Technology (1× RTT), Evolution-Data Optimized (EVDO) technology, GeneralPacket Radio Service (GPRS) technology, Enhanced Data rates for GSMEvolution (EDGE) technology, third Generation Partnership Project (3GPP)including 3G, fourth generation wireless (4G) networks, Universal MobileTelecommunications System (UNITS), High Speed Packet Access (HSPA),Worldwide Interoperability for Microwave Access (WiMAX), Long TermEvolution (LTE) standard, others defined by various standard settingorganizations, other long range protocols, or other data transfertechnology.

“EMPHEMERAL MESSAGE” in this context refers to a message that isaccessible for a time-limited duration. An ephemeral message may be atext, an image, a video and the like. The access time for the ephemeralmessage may be set by the message sender. Alternatively, the access timemay be a default setting or a setting specified by the recipient.Regardless of the setting technique, the message is transitory.

“MACHINE-READABLE MEDIUM” in this context refers to a component, deviceor other tangible media able to store instructions and data temporarilyor permanently and may include, but is not be limited to, random-accessmemory (RANI), read-only memory (ROM), buffer memory, flash memory,optical media, magnetic media, cache memory, other types of storage(e.g., Erasable Programmable Read-Only Memory (EEPROM)) and/or anysuitable combination thereof. The term “machine-readable medium” shouldbe taken to include a single medium or multiple media (e.g., acentralized or distributed database, or associated caches and servers)able to store instructions. The term “machine-readable medium” shallalso be taken to include any medium, or combination of multiple media,that is capable of storing instructions (e.g., code) for execution by amachine, such that the instructions, when executed by one or moreprocessors of the machine, cause the machine to perform any one or moreof the methodologies described herein. Accordingly, a “machine-readablemedium” refers to a single storage apparatus or device, as well as“cloud-based” storage systems or storage networks that include multiplestorage apparatus or devices. The term “machine-readable medium”excludes signals per se.

“COMPONENT” in this context refers to a device, physical entity or logichaving boundaries defined by function or subroutine calls, branchpoints, application program interfaces (APIs), or other technologiesthat provide for the partitioning or modularization of particularprocessing or control functions. Components may be combined via theirinterfaces with other components to carry out a machine process. Acomponent may be a packaged functional hardware unit designed for usewith other components and a part of a program that usually performs aparticular function of related functions. Components may constituteeither software components (e.g., code embodied on a machine-readablemedium) or hardware components. A “hardware component” is a tangibleunit capable of performing certain operations and may be configured orarranged in a certain physical manner. In various example embodiments,one or more computer systems (e.g., a standalone computer system, aclient computer system, or a server computer system) or one or morehardware components of a computer system (e.g., a processor or a groupof processors) may be configured by software (e.g., an application orapplication portion) as a hardware component that operates to performcertain operations as described herein. A hardware component may also beimplemented mechanically, electronically, or any suitable combinationthereof. For example, a hardware component may include dedicatedcircuitry or logic that is permanently configured to perform certainoperations. A hardware component may be a special-purpose processor,such as a Field-Programmable Gate Array (FPGA) or an ApplicationSpecific Integrated Circuit (ASIC). A hardware component may alsoinclude programmable logic or circuitry that is temporarily configuredby software to perform certain operations. For example, a hardwarecomponent may include software executed by a general-purpose processoror other programmable processor. Once configured by such software,hardware components become specific machines (or specific components ofa machine) uniquely tailored to perform the configured functions and areno longer general-purpose processors. It will be appreciated that thedecision to implement a hardware component mechanically, in dedicatedand permanently configured circuitry, or in temporarily configuredcircuitry (e.g., configured by software) may be driven by cost and timeconsiderations. Accordingly, the phrase “hardware component”(or“hardware-implemented component”) should be understood to encompass atangible entity, be that an entity that is physically constructed,permanently configured (e.g., hardwired), or temporarily configured(e.g., programmed) to operate in a certain manner or to perform certainoperations described herein. Considering embodiments in which hardwarecomponents are temporarily configured (e.g., programmed), each of thehardware components need not be configured or instantiated at any oneinstance in time. For example, where a hardware component comprises ageneral-purpose processor configured by software to become aspecial-purpose processor, the general-purpose processor may beconfigured as respectively different special-purpose processors (e.g.,comprising different hardware components) at different times. Softwareaccordingly configures a particular processor or processors, forexample, to constitute a particular hardware component at one instanceof time and to constitute a different hardware component at a differentinstance of time. Hardware components can provide information to, andreceive information from, other hardware components. Accordingly, thedescribed hardware components may be regarded as being communicativelycoupled. Where multiple hardware components exist contemporaneously,communications may be achieved through signal transmission (e.g., overappropriate circuits and buses) between or among two or more of thehardware components. In embodiments in which multiple hardwarecomponents are configured or instantiated at different times,communications between such hardware components may be achieved, forexample, through the storage and retrieval of information in memorystructures to which the multiple hardware components have access. Forexample, one hardware component may perform an operation and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware component may then, at alater time, access the memory device to retrieve and process the storedoutput. Hardware components may also initiate communications with inputor output devices, and can operate on a resource (e.g., a collection ofinformation). The various operations of example methods described hereinmay be performed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implementedcomponents that operate to perform one or more operations or functionsdescribed herein. As used herein, “processor-implemented component”refers to a hardware component implemented using one or more processors.Similarly, the methods described herein may be at least partiallyprocessor-implemented, with a particular processor or processors beingan example of hardware. For example, at least some of the operations ofa method may be performed by one or more processors orprocessor-implemented components. Moreover, the one or more processorsmay also operate to support performance of the relevant operations in a“cloud computing” environment or as a “software as a service” (SaaS).For example, at least some of the operations may be performed by a groupof computers (as examples of machines including processors), with theseoperations being accessible via a network (e.g., the Internet) and viaone or more appropriate interfaces (e.g., an Application ProgramInterface (API)). The performance of certain of the operations may bedistributed among the processors, not only residing within a singlemachine, but deployed across a number of machines. In some exampleembodiments, the processors or processor-implemented components may belocated in a single geographic location (e.g., within a homeenvironment, an office environment, or a server farm). In other exampleembodiments, the processors or processor-implemented components may bedistributed across a number of geographic locations.

“PROCESSOR” in this context refers to any circuit or virtual circuit (aphysical circuit emulated by logic executing on an actual processor)that manipulates data values according to control signals (e.g.,“commands”, “op codes”, “machine code”, etc.) and which producescorresponding output signals that are applied to operate a machine. Aprocessor may, for example, be a Central Processing Unit (CPU), aReduced Instruction Set Computing (RISC) processor, a ComplexInstruction Set Computing (CISC) processor, a Graphics Processing Unit(GPU), a Digital Signal Processor (DSP), an Application SpecificIntegrated Circuit (ASIC), a Radio-Frequency Integrated Circuit (RFIC)or any combination thereof. A processor may further be a multi-coreprocessor having two or more independent processors (sometimes referredto as “cores”) that may execute instructions contemporaneously.

“TIMESTAMP” in this context refers to a sequence of characters orencoded information identifying when a certain event occurred, forexample giving date and time of day, sometimes accurate to a smallfraction of a second.

What is claimed is:
 1. A method comprising: receiving a media objectfrom a user account, the media object comprising a set of attributes;identifying the set of attributes of media object; selecting a portionof the set of attributes of the media object based on the identifyingthe set of attributes of the media object; and causing display of a menuelement within a graphical user interface, the menu element comprising adisplay of the portion of the set of attributes.
 2. The method of claim1, wherein the set of attributes include a set of colors.
 3. The methodof claim 2, wherein the selecting the portion of the set of attributesincludes: determining a ranking of each color among the set of colorsbased on a pixel count associated with each color; and selecting aportion of the set of colors based on the ranking.
 4. The method ofclaim 1, wherein the media object is a first media object, and themethod further comprises: receiving an input that selects an attributefrom among the portion of the set of attributes presented within themenu element; and configuring a second media object based on theattribute selected by the input.
 5. The method of claim 4, wherein thefirst media object corresponds with a location of interest, and themethod further comprises: assigning the second media object to ageo-fence that encompasses the location of interest.
 6. The method ofclaim 1, wherein the media object comprises a text string and the set ofattributes include a font of the text string.
 7. The method of claim 6,wherein the menu element comprises a list of fonts that include the fontof the text string.
 8. A system comprising: a memory; and at least onehardware processor coupled to the memory and comprising instructionsthat causes the system to perform operations comprising: receiving amedia object from a user account, the media object comprising a set ofattributes; identifying the set of attributes of media object; selectinga portion of the set of attributes of the media object based on theidentifying the set of attributes of the media object; and causingdisplay of a menu element within a graphical user interface, the menuelement comprising a display of the portion of the set of attributes. 9.The system of claim 8, wherein the set of attributes include a set ofcolors.
 10. The system of claim 9, wherein the selecting the portion ofthe set of attributes includes: determining a ranking of each coloramong the set of colors based on a pixel count associated with eachcolor; and selecting a portion of the set of colors based on theranking.
 11. The system of claim 8, wherein the media object is a firstmedia object, and the operations further comprise: receiving an inputthat selects an attribute from among the portion of the set ofattributes presented within the menu element; and configuring a secondmedia object based on the attribute selected by the input.
 12. Thesystem of claim 11, wherein the first media object corresponds with alocation of interest, and the operations further comprise: assigning thesecond media object to a geo-fence that encompasses the location ofinterest.
 13. The system of claim 8, wherein the media object comprisesa text string and the set of attributes include a font of the textstring.
 14. The system of claim 13, wherein the menu element comprises alist of fonts that include the font of the text string.
 15. Anon-transitory machine-readable storage medium comprising instructionsthat, when executed by one or more processors of a machine, cause themachine to perform operations comprising: receiving a media object froma user account, the media object comprising a set of attributes;identifying the set of attributes of media object; selecting a portionof the set of attributes of the media object based on the identifyingthe set of attributes of the media object; and causing display of a menuelement within a graphical user interface, the menu element comprising adisplay of the portion of the set of attributes.
 16. The non-transitorymachine-readable storage medium of claim 15, wherein the set ofattributes include a set of colors.
 17. The non-transitorymachine-readable storage medium of claim 16, wherein the selecting theportion of the set of attributes includes: determining a ranking of eachcolor among the set of colors based on a pixel count associated witheach color; and selecting a portion of the set of colors based on theranking.
 18. The non-transitory machine-readable storage medium of claim15, wherein the media object is a first media object, and the operationsfurther comprise: receiving an input that selects an attribute fromamong the portion of the set of attributes presented within the menuelement; and configuring a second media object based on the attributeselected by the input.
 19. The non-transitory machine-readable storagemedium of claim 18, wherein the first media object corresponds with alocation of interest, and the operations further comprise: assigning thesecond media object to a geo-fence that encompasses the location ofinterest.
 20. The non-transitory machine-readable storage medium ofclaim 15, wherein the media object comprises a text string and the setof attributes include a font of the text string.